Which factors influence demand planning in supply chains?

The correct choice highlights the critical factors that directly impact demand planning in supply chains: seasonal trends, market conditions, and customer preferences.

Seasonal trends refer to predictable patterns of demand that occur at specific times of the year, such as increased sales of certain products during holidays. Market conditions encompass the broader economic environment and competitive landscape that influence consumer behavior and spending, ultimately affecting demand. Customer preferences indicate the specific desires and needs of consumers, which can evolve based on trends, societal changes, and cultural shifts. Understanding these three elements is essential for effective demand planning, as they help businesses forecast and prepare for fluctuations in product demand accurately.

These factors require continuous analysis and adjustment of supply chain strategies to ensure that products are available when and where they are needed, thus optimizing inventory levels and reducing excess stock or shortages. This holistic approach to demand planning enables organizations to remain agile and responsive to changes in the market and consumer behavior.